Friday, 28 May 2010

Here is my final logo that i ave produced for my siblings project.The reason i chose the letter R to be apart of my logo is because, everyone in my families surname is Rashid. So i thought the initial would connect best with me and my siblings.
The colored squares at the back are there to represent the boxes that i used to store the items of my families.
i thought it would be good to link the two together.
I got the idea of doing that by looking at a leaflet created by Bridget Riley for the Birmingham museum art gallery.
Friday, 21 May 2010


These are the images of my boxes and items that i am going to use to create my final fmp.The red/pink and white scarf is something which belonged to my grandad. He then passed it down to my dad. I used the color black because i thought it was quite manly and it could be a color used to represent something quite strong and formal.
I thought the color would fit perfectly well with them.
The reason i chose to use a red box for my grandam and mum because i felt that the color red was a good way to represent warmth and love.
In the box i have placed a shawl/scarf, that my grandma had gifted to my mum when she first married my dad.
I used the color green for my little brothers box because it is his favorite color, and i thought the color was rather fresh and lively. A color that goes with my brothers personality, i used a car to insert into his box beacause he loves cars.
Friday, 14 May 2010
In sequence to do this i shall be collecting sentimental items that have been passed down from members of my family to everyday objects that me and my siblings use, something with a meaning behind it. I will then scan them in and use them to craft individuality patterned packaging covers representing them. I will then place these items in their own boxes, the boxes will be in different sizes for each family member, to represent their uniqueness/personality.



After having a look at some of these packaging i decided to stick to my original idea that my tutor and i had discussed which was the box packaging.
Now that i knew which form of packaging i required to brand my family, i need to come up with a cover for my box.
I went on to the why not associates site, and found a lot of great stuff, this is where i got most my ideas from.
I looked at the work of future lab and anchor street, and found that they very much influenced my work. This is why instead of continuing in creating further more letterforms for my alphabet eye. It would probably be best if i was to place somewhat of pattern in or around the pupil of the eyes.
Branding/Packaging

I am now going to design an overall sub logo for each family member. I will be selecting a few of the letter forms that I created from my families eye reflections. I will need to generate a smooth geometrize look for the letters, as the original letter forms created from the eye reflections, don’t really have a form or shape to it. My tutor had recommended that I designed something similar to the sonny Ericson logo, as it is quite expressive and it looks like a splatter or splash converted into a letter. I decided to stick to his advice, as I quite liked the idea myself. Now my task is to create these letterforms in a similar format.
Monday, 10 May 2010
Wednesday, 28 April 2010



Sock Alphabet font by Tony Venne
PantyRaid by Jennifer Mahanay & Gina Vieceli-Garza and Ants in Pants font by Steven Vanscoy
Kiyoka Katahira was another artist who used body face parts to create a typeface I found this artist’s work very interesting, I had no idea it was possible to form letters of the alphabet using the human body features.
This is something that I would consider doing in the future, if I had the opportunity to create a typeface using DNA.
Change of Concept..
After a long thought, I have decided to change my idea for my final major project entirely AGAIN! Hopefully ill stick to this one.
The reason I chose to change it again is due to the fact that I was, struggling to come up with a suitable design to represent my life.
I believe that now I have come up with a improved idea.
My new plan is to create a typeface using the eyes of myself and my siblings,
I will examine their insides of their eyes and their pupils and if there is a way I can make out a letter from it.
This will be a tricky task, as it will be my first attempt on doing something like this and am hopeful it will be worth every minute.
I have researched several artists who have formed a typeface using a body feature. For example Craig Ward a designer/illustrator from
I thought this was rather creative, but am not quite sure where he got all that hair from, but am glad its not mine.
Sunday, 18 April 2010
Info on DNA
DNA, or deoxyribonucleic acid, is the hereditary material in humans and almost all other organisms. Nearly every cell in a person’s body has the same DNA.
The information in DNA is stored as a code made up of four chemical bases: adenine (A), guanine (G), cytosine (C), and thymine (T). Human DNA consists of about 3 billion bases, and more than 99 percent of those bases are the same in all people. The order, or sequence, of these bases determines the information available for building and maintaining an organism, similar to the way in which letters of the alphabet appear in a certain order to form words and sentences.
An important property of DNA is that it can replicate, or make copies of itself. Each strand of DNA in the double helix can serve as a pattern for duplicating the sequence of bases. This is critical when cells divide because each new cell needs to have an exact copy of the DNA present in the old cell.
Max Gadney Info
Max Gadney Worked for the BBC in
Before he did that he worked at the BBC News website, where he was the Head of Design and Audience Insight for several years. Lots of Interaction Design, Information Design, Product Development, Research Methods etc etc
When Gadney was not doing that he wrote and illustrated information graphics for WWII Magazine in the
He said that If there is something he liked as much as a good Argentinian Steak, it was a good conference.
His interests are: art, graphic design, architecture, food - eating and cooking, information graphics, military history, technology, organisational structure, metaphors, perception, comics
Info on Harry Beck
Harry Beck was an engineering draftsman born on
Harry Beck was best known for creating the present London underground tube map in 1931. Beck drew up the diagram in his spare time while working as an engineering draughtsman at the London Underground Signals Office. London Underground was originally sceptical of Beck's radical proposal — it was an uncommissioned spare-time project, and it was cautiously introduced to the public in a small pamphlet in 1933. It immediately became popular, and the Underground has used topological maps to illustrate the network ever since
The striking Tube map that is recognised across the globe was the brainchild of Underground electrical draughtsman, Harry Beck, who formed this imaginative yet stunningly simple design back in 1933. Beck based the map on the circuit diagrams he drew for his day job, stripping the sprawling Tube network down to basics.
The result was an instantly clear and comprehensible chart that would become an essential guide to
Friday, 26 March 2010
Thursday, 25 March 2010




































