Friday, 28 May 2010

Here is my final logo that i ave produced for my siblings project.The reason i chose the letter R to be apart of my logo is because, everyone in my families surname is Rashid. So i thought the initial would connect best with me and my siblings.
The colored squares at the back are there to represent the boxes that i used to store the items of my families.
i thought it would be good to link the two together.
I got the idea of doing that by looking at a leaflet created by Bridget Riley for the Birmingham museum art gallery.
Friday, 21 May 2010


These are the images of my boxes and items that i am going to use to create my final fmp.The red/pink and white scarf is something which belonged to my grandad. He then passed it down to my dad. I used the color black because i thought it was quite manly and it could be a color used to represent something quite strong and formal.
I thought the color would fit perfectly well with them.
The reason i chose to use a red box for my grandam and mum because i felt that the color red was a good way to represent warmth and love.
In the box i have placed a shawl/scarf, that my grandma had gifted to my mum when she first married my dad.
I used the color green for my little brothers box because it is his favorite color, and i thought the color was rather fresh and lively. A color that goes with my brothers personality, i used a car to insert into his box beacause he loves cars.
Friday, 14 May 2010
In sequence to do this i shall be collecting sentimental items that have been passed down from members of my family to everyday objects that me and my siblings use, something with a meaning behind it. I will then scan them in and use them to craft individuality patterned packaging covers representing them. I will then place these items in their own boxes, the boxes will be in different sizes for each family member, to represent their uniqueness/personality.



After having a look at some of these packaging i decided to stick to my original idea that my tutor and i had discussed which was the box packaging.
Now that i knew which form of packaging i required to brand my family, i need to come up with a cover for my box.
I went on to the why not associates site, and found a lot of great stuff, this is where i got most my ideas from.
I looked at the work of future lab and anchor street, and found that they very much influenced my work. This is why instead of continuing in creating further more letterforms for my alphabet eye. It would probably be best if i was to place somewhat of pattern in or around the pupil of the eyes.
Branding/Packaging

I am now going to design an overall sub logo for each family member. I will be selecting a few of the letter forms that I created from my families eye reflections. I will need to generate a smooth geometrize look for the letters, as the original letter forms created from the eye reflections, don’t really have a form or shape to it. My tutor had recommended that I designed something similar to the sonny Ericson logo, as it is quite expressive and it looks like a splatter or splash converted into a letter. I decided to stick to his advice, as I quite liked the idea myself. Now my task is to create these letterforms in a similar format.













